Tip of the Week: Build Your Brand

An Informative Interview by Pat Hiban

How often have you considered the ways real estate branding and marketing could help make your real estate business more profitable? In this post, we’ll take a look at real estate branding and how you can establish an effective brand to make more money.

Established author, successful entrepreneur and fellow podcast host Seth Price sat down for an interview with Hiban to discuss how real estate agents can do a better job connecting with clients via their marketing strategies. To find success, the majority of agents need to build more effective brands.

According to Price, “Nobody wants to do business with a logo,” and this is something too many aspiring real estate agents fail to understand.

Avoid this trap; and before you put time, money and energy into a brand that might not resonate with prospective clients, ask yourself the 3 following branding questions.

Who do I want to model?

Getting started with business branding might seem daunting, but there are ways to simplify the process. The easiest way, perhaps, is to consider who you’d want to model your brand after.

There’s nothing wrong with taking a lesson or two from those in the real estate field or other industries who have already established effective brands.

By analyzing some of the successful real estate brands you identify with, you’ll be in a better position to develop your own brand that is both effective and representative of you and your business.

Who are my customers?

Unless you’re running a large-scale operation, your focus on branding should be on you as a person and not your organization as a whole.

According to Price, most people looking to buy or sell a home want to do business with an individual, someone they like and feel they can trust.

So, if you’re a home-town Realtor, your branding should focus on providing a certain level of familiarity that prospective clients can latch onto.

If your business is starting to scale beyond that, you might want to focus on branding your business as a professional organization rather than as an extension of you as a person.

What is my niche?

Developing real estate branding based on your unique qualifications and paired with a niche is one of the best ways to further differentiate yourself from the competition and connect with prospective clients who are most likely to need and benefit from your expertise.

Think about what you do better than anyone else in your market and build on that with your branding to generate more fruitful client inquiries.

Branding yourself as an expert, the go-to authority, in a real estate niche (probate, short sales, luxury real estate, etc.) will open many doors (real estate books, speaking engagements, etc.) for you and your business.

Once you’ve built the foundation for a solid real estate brand, you need to scale up its influence with something Price refers to as “recurring brand-building activities.”

In real estate, with 20 percent to 50 percent of purchasing decisions directly affected by word-of-mouth, the vast majority of your recurring brand-building activities need to have a personal impact on clients.

For most real estate clients these days, online reviews and referrals easily have the greatest impact.

If you can build your brand in a manner that communicates your commitment to client satisfaction via the reviews and referrals made by those you’ve worked with, you’re already well on your way to running a successful, profitable business.

Our Real Estate Virtual Assistants Can Help!

We want to help build your brand and make your brand relatable & appealing to potential clients. Here is what we can provide: 

• Uniqueness. We present the uniqueness of your brand and sell your business to your desired demographic before they even pick up the phone. 
• Separate you from the competition. In this ever growing industry you need to be presented as more knowledgeable, polished and cutting edge. This is challenging to convey if there is inconsistency in your branding. 
• Legacy. Upon completing your brand you can now build your legacy upon it. Every satisfied client solidifies the branding we establish starting today!

Give us a call today to discuss building your brand!