Tip of the Week: Partner Up

Perhaps a buyer or seller isn’t your cup of tea. Or maybe their price point isn’t in your wheelhouse. Rather than turn these prospective clients away, you should co-list or co-represent them with competitors, according to a panel of top-producing agents at Inman Connect.

Fifty percent of something is better than 50 percent of nothing. Partnering with another agent is also a way to hedge against altogether losing a prospect to a formidable competitor.

Every person brings different strengths and weaknesses to a partnership. While one person may be a numbers person, the other might be able to visualize improvements to a property. Understand what each person is good at and put those skills to use. 

While partnerships have a lot of benefits, they are not for everyone, and many people are not good business partners. If you decide you would like to pursue a partnership make one hundred percent certain you choose a business partner that will treat you fairly and has goals similar to yours. Carefully plan the arrangement and constantly communicate. If both partners remain committed, you will likely develop a partnership that is prosperous for all parties involved.