Q & A: How Can I Use Facebook Live to Market My Real Estate Business?

Live streaming is hot right now and with Facebook Live’s growing popularity, it’s definitely something realtors should move on. Imagine being able to begin the lead process with multiple potentials without having to make an appointment- Facebook Live is much more than a simple video posted to your Timeline, use it to answer client questions and launch meaningful connections.

Here are 4 ways to use Facebook Live Video for Real Estate: 

1) Live Virtual Walk Through: Since Facebook Live Video can reach anyone in your network of fans as you’re posting, you can easily announce the time you will be performing your Live Virtual Walk Through of your new Listings via Facebook and then answer questions as the Walk Through happens. This can eliminate the guess-work of showing a new Listing to a potential buyer. In addition to answering questions and gauging interest, a Live Walkthrough can allow you to clear up any confusion about dimensions or states of rooms.

Pro Tip: Announce the time and date of your virtual walk through at least a day before actually beginning the Live Video, this way clients can plan to be at their computers when needed.

2) Question and Answer Sessions: Your wealth of Real Estate knowledge is extremely valuable, however you may not have time to answer every single question that comes your way. A Live Video Q & A Hour is a great way to get a conversation going with your Facebook network. Even if a person is not quite ready to buy or sell a home, they may have a few questions on getting started with either process. If you’re there to answer those questions, you are more likely to be the voice they trust, and therein, the Real Estate Professional that they reach out to when they need your services.

Pro Tip: If you’re worried about the size of the chat, you can hold Q&A sessions for specific subjects or demographics of your choosing, just be sure to let everyone know in advance when you make your announcement that this particular chat has a theme. If you know in advance what dates you will be holding specific themed Q&A sessions post the schedule.

3) Specialty Presentations: As a Real Estate Professional there are many niche markets that you have special knowledge in. Let’s say you are an expert in your local area, perhaps you could hold a specialty presentation on that town. Run these a little differently by actually giving an informational presentation on the subject and then take questions at the end.

Pro Tip: Keep your Specialty Presentations at a manageable length by leaving enough room to take questions. If your Presentation is 20 minutes long, be sure to budget your time to include at least 20 minutes of questions.

4) Acquiring New Agents: If you own or work in HR for a Brokerage, Facebook Live Video can be an extremely useful tool in the hiring process. Invite all potential new hires to a Live New Agent Presentation with a Q&A session at the end. During your presentation it is a nice touch to have current Agents with the company talk about their positive personal experience.

Pro Tip: Post your Help Wanted Ads as usual, but require all interested parties to attend your Live Presentation. Open up attendance to anyone in your Facebook network who may be interested. Answer questions about the company here rather than individually to save time and eliminate anyone who may not be interested before scheduling an in person interview.

Learn more about Facebook Live for Real Estate here.

Our Real Estate Virtual Assistants Can Help!

If you are interested in using Facebook Live as part of your marketing, we would love to help! We can create custom images to promote your upcoming video chat, as well as schedule posts to promote it. Give us a call TODAY!